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Marketing-Cloud-Consultant PDF DEMO:

QUESTION NO: 1
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
B. Add custom links to the page layouts in Marketing Cloud
C. Create a Salesforce Data Extension for the user to select during a Guided Send.
D. Create data validation rules for the integrated user in Sales Cloud.
Answer: A

QUESTION NO: 2
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
B. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate,
T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON
Subscribers.CustomerlD=OrderTable.CustomerlD
C. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM
Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
D. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate,
ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
Answer: A

QUESTION NO: 3
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C. Share Sales Cloud user licenses across Marketing Cloud users
D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
Answer: A,C

QUESTION NO: 4
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
A. Personalization strings
B. AMPscript
C. Guide Template Language
D. SQL Query
Answer: B

QUESTION NO: 5
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
B. Create and send an apology email that includes a discount for a future purchase to all customers.
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder
.
Answer: C

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Updated: May 28, 2022