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Marketing-Cloud-Developer PDF DEMO:

QUESTION NO: 1
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude'
Data Extension. The primary key on this data extension is SubsciberKey. How would a developer write the Exclusion Script?
A. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
C. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
D. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
Answer: A

QUESTION NO: 2
A developer wants to create a Synchronized Data Extension containing Lead data from Sales
Cloud. They only want to include record which contain a phone number. Each of the following flieds contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true
(Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals
'Phone' (Data Type = Text). Which field could be used to select a subset of records in the syncrhonization configuration?
A. ValidPhone
B. PhoneExists
C. Phone
D. ContactType
Answer: C

QUESTION NO: 3
A developer wants to personalize a welcome email with the recipient's first name from the
Customers data extension, which is different from the targeted sending data extension named
NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey.
Which AMPscript Syntax would populate the first name personalization as requested?
A. %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
B. %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
C. %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
D. %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
Answer: B

QUESTION NO: 4
A developer wants to trigger an SMS message to a subscriber using a form published on
CloudPages. How should the SMS message be triggered once the subsceriber submits the form?
A. Outbound SMS template and Automation Send Method
B. CreateSMSConservation AMPscript function
C. requestToken and messageContact REST API objects
D. InsertData AMPscript function to add the subscriber to a MobileConnect list
Answer: C

QUESTION NO: 5
A developer has a text field in a data extension they want to format using the FormatCurrency
AMPscript function. Which two values would return $6.96? Choose 2
A. 6.96
B. 6.96
C. 6,961
D. $6.96
Answer: A,D

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Updated: May 28, 2022